venerdì 10 luglio 2009

Yahoo: Connected Tv porta il Web sul televisore

fonte.afdigitale



"Una serie di widget per portare servizi Web sulla Tv: è la scommessa di Yahoo per un mercato che promette molto. Il modello commerciale è noto, e proviene da Apple; i contenuti ancora in divenire. Ma l'inizio promette bene..." Il Web è pronto per la TV? Secondo Yahoo sì: il colosso di Sunnyvale espande il proprio business - storicamente basato sui motori di ricerca per Internet e sulle pubblicità contestuali - con una serie di servizi legati alla Rete, ma con un taglio più da intrattenimento domestico che informatico. E li ha presentati in Italia grazie a Shirlene Chandrapal, Business Development Director di Connected Tv Yahoo Europe.

Finanza, Notizie, Meteo, Flickr, Twitter, Funspot Games sono già accessibili; YouTube, Facebook, eBay sono in arrivo grazie ai widget di Connected Tv: una tecnologia che ha come partner Samsung (la prima ad incorporarla sui propri televisori di fascia medio-alta), Sony, Lg, Vizio e Toshiba.

Attraverso il telecomando (la tastiera è prevista più avanti: prima a implementarla sarà Vizio a fine anno) è possibile attivare i widget e farli scorrere nella parte bassa del video, o visualizzarli in una sidebar: di fatto si tratta di una navigazione "impoverita" rispetto a quella abituale da Pc, più simile a quella permessa da un dispositivo mobile. I servizi di Yahoo sono accompagnati da formati pubblicitari; tuttavia, ma ogni publisher è libero di scegliere il proprio modello di business.

Da Intel i chip che permettono l'interpretazione dei contenuti e la visualizzazione su schermo: il motore, Konfabulator, è proprietario; l'interfaccia è personalizzabile grazie a un set di interfacce di programmazione a disposizione dei rivenditori. Per quanto riguarda i contenuti, Yahoo sta parlando anche con i broadcaster italiani.

Il modello commerciale di Yahoo si basa su Gallery, una specie di Apple Store per acquistare nuovi servizi: in fase iniziale, essi saranno gratuiti; poi si deciderà quali erogare a pagamento.

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